Producing innovative and well designed motorcycle clothing is only one answer to the question "What do we do?". For us, a much more important question to ask ourselves is: "Why do we do what we do?". The answer to this question is clear, and resonates through everything we do: we want to inspire people to ride. Our products not only serve the purpose of being motorcycle gear, they are designed for you to experience your passion to the fullest: that of riding a motorcycle.

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To be inspiring, not just by providing products but also as a company, you need to experience yourself what you want others to feel. That’s why our company is built around highly skilled and equally enthusiastic people who put in countless hours of research and development, so that you can live your passion the way you want. Whether it is setting a personal best lap time on the track, braving roads less travelled or navigating through the streets of your favourite city while knowing you are properly protected, it is our goal to provide you with the gear that enables you to follow your dreams on two wheels. It is why we started our company in 1995, and it is what still moves us today.